Mid-sized CPG manufacturer — Toronto, Ontario

I am at the helm of architecting and rolling out data-driven strategies that notably heightened performance across multiple departments. Partnered directly with executives, sales leadership, finance, and operations teams to translate analytical findings into pricing, inventory, and incentive decisions — enabling them to break new ground: launching innovative programs, forging new partnerships, and introducing products. Leveraging Tableau, Dataform and GCP products, including BigQuery and Cloud Run with Python, I devised data strategies that paved the way for numerous ETL and ELT pipelines and significant projects.

A snapshot of the pivotal contributions:

• Margin Intelligence Platform. Designed and owned a cross-department margin analysis system covering 200+ products across all Canadian provinces, integrating ERP, finance, operations, sales, marketing, and partner data to deliver near real-time margin visibility. Built standardized cost, overhead, and logistics allocation models to calculate true product-level margins, addressing gaps in financial reporting and enabling scalable margin analysis. Introduced data quality monitoring and validation workflows across operational and partner-submitted data, empowering leadership to make pricing, discount, and purchasing decisions that were previously not possible — approving, rejecting, or renegotiating product purchases and discount strategies based on true margin visibility.
• Incentive Pricing Program. Pioneered a targeted discount strategy to enhance promotion efficiency across 30+ chain partners. This strategic shift expanded market presence, transitioning focus from a few large chains to engagements with over 20 retail chains, substantially boosting sales and securing partnership deals as a cornerstone for revenue growth amidst increasing competition.
• Demand Planning & Sales Optimization. Led the development of an integrated demand planning framework, enhancing sales strategies through innovative inventory management and replenishment systems. Designed key dynamic inventory reports and Tableau-based alert systems, streamlining stock levels and reducing inventory of slow-moving products — boosting operational efficiency, maintaining compliance, and directly supporting sales and inventory alignment across provinces.
• Performance-Boosting Incentive Program. Engineered a financial incentive system for sales reps, harnessing web-scraped data from all Canadian stores combined with internal sales metrics, which ignited engagement and uplifted sales.

Bachelor of Arts, Economics and Finance

Relevant certifications: Data Analytics, Big Data, and Predictive Analytics (TMU)

Related certifications: Data Visualization with Tableau · Database Design and SQL in PostgreSQL · Google Project Management · Excel Skills for Business · Google Digital Marketing & E-commerce

Language: Spanish